About
Tommy Packham, Freelance Web Analytics Specialist
Hi, I am Tommy, a dedicated web analytics professional with over 5 years of experience at leading digital marketing agencies. I mainly specialise in web analytics, but I have also successfully lead many paid media campaigns across platforms such as Google, Microsoft, YouTube, and Meta ads. While my primary focus lies in Tag Management, Web Analytics, Cookie Consent Management, Data Engineering and Reporting Automation, I have also taken the lead on Conversion Rate Optimisation retainers.
Services
Measurement Planning
To help you determine your online marketing objectives & KPIs and plan what tracking is needed to achieve these.
Tracking Audits
To make sure your web analytics & pixels are fully configured to best practice and measuring accurately.
Tracking Implementation
Set up your website to track user activity robustly to be ready to analyse it to improve your website performance & experience.
Automated Reporting
Spend less time doing manual reports and have all your online marketing data in one place to analyse.
Cookie Consent
Check to see if your tags & pixels are firing correctly & robustly based on users’ cookie consent preferences.
Data Analysis
To drive your results and help understand your customers with data-driven analytical solutions.