Cookie Consent
Honoring Users' Cookie Consent
A robust cookie consent setup mitigates the risk of fines from the ICO (Information Commissioner’s Office), which can be up to 4% of an organisation’s global annual turnover. It also preserves data attribution and maximises users’ data loss from opt-out rates.
Products
Cookie Compliance Review
We will evaluate your cookie consent setup, its associated consent management platform, and ensure a seamless integration between Google Tag Manager (GTM) and any hard-coded scripts responsible for deploying cookies. Our comprehensive checks are designed not only to verify cookie compliance with your scripts for users not opting into non-functional cookies but also to check robust configuration for users who do provide consent, thereby reviewing if data attribution remains intact.
Consent Tracking Implementation
We’ll Integrate cookie consent tracking with Google Tag Manager. Our focus is on robustly blocking marketing and analytics tags for users declining non-functional cookies, while ensuring effective tracking for those accepting cookies. A customised package aligning with your preferences, existing setup, and the number of tags requiring configuration will be crafted for you.
Consent Mode Implementation
Combat high opt-out rates in cookie consent with Google’s Consent Mode. Our solution involves crafting a customised package tailored to your specific preferences. We’ll assess which Google products, such as Google Analytics, Google Ads, and Floodlight Tracking, require Consent Mode implementation, as well as taking into account the number of tags requiring this.