Tracking Audits
Auditing Your Web Tracking
Ensuring you have all the essentials and that your web tracking is correctly configured. It’s recommended to schedule tracking audits every two years or six months following the implementation of a new web analytics tool.
Products
GA4 Configuration & Health Check Audit
Our comprehensive audit is a thorough examination comprising up to 80 checks, addressing every facet of your Google Analytics 4 implementation. This product ensures that every element of your Google Analytics 4 setup aligns with best practices and operates seamlessly to provide accurate and valuable insights.
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GA4 Event Tracking Audit
We will conduct a comprehensive assessment of custom Google Analytics 4 events on your website, testing their functionality to ensure accurate data transmission to your Google Analytics 4. Additionally, we will provide tailored recommendations for capturing supplementary metadata for each custom event and identify any crucial events currently untracked that warrant attention. We’ll design a personalised package based on the number of custom events you wish us to evaluate.
GTM Configuration & Health Check Audit
Our thorough audit encompasses 23 comprehensive checks, examining every aspect of your Google Tag Manager (GTM). These checks span various areas, including GTM Scripts Installation, Container Structure, Container Settings, Workspaces, Tags, Triggers, Variables, Folders and Notes.
Pixel Audit
We will conduct a comprehensive assessment of your marketing pixel tags on your website, testing their functionality to ensure accurate data transmission to your retrospective marketing tool. Our expertise covers a spectrum of platforms, including media pixels, CRO tools, and session recording tools. Additionally, we will provide tailored recommendations for capturing supplementary metadata for each pixel tag and identify any crucial events currently untracked that warrant attention. We’ll design a personalised package based on the number of tracking pixels you wish us to evaluate.