Tracking Implementation
Tracking Your Web Activity
Your website stands as one of the most important assets for your business and therefore you should invest in digital marketing. However, investing with knowing how each marketing channel is performing is wise therefore you need to robustly add tracking on your website so that you can view this data and make better choices for your business.
Products
GA4 Configuration
We’ll setup GA4 tracking, and guide you through all the important details of the admin settings, and integrations with your other Google products. Our personalised packages are crafted to align with your needs, determined by the specific number of custom events you desire to track.
Pixels Implementation
We will set up pixels and tags through Google Tag Manager, with firing triggers and optimal metadata capture for precise audience segmentation, floodlight tracking, CRO tracking tags, and any other 3rd party tracking needs.
Google Ads Enhanced Conversions
If you’re aiming for increased conversions at a reduced cost per conversion in Google Ads, this solution is the right for you. We’ll create a personalised package to suit your needs, taking into consideration the specific number of conversions you want enhanced conversions enabled for.
GA4 & CRM integration
Establishing a seamless connection between website leads and conversions beyond your site (linking your GA4 to your Customer Relationship Management (CRM) platform) is key. Our team can help you achieve this. We will take into account the specific method and tool you’d like to use for integrating your GA4.
Server-Side Tracking
We’ll configure Google Tag Manager Server-Side tracking and/or Meta Conversions API. Our solution will be based on the method of setup, and the number of events needing to be configured.
Audit Implementation
Allow us to implement the recommendations ascertained from our audit. We will curate a customised bundle that caters to your preferences regarding the number of fixes desired.